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NEL Group's next chapter will unfold the next phase of its growth and development.
The phenomena effect of globalization is joining to function as a single economic bloc. This is a great opportunity,
because those leading the change will emerge as front runners, while those resisting it will be forever relegated to
second- or third-tier status.
While we strive to be one of the region's most respected industry players, our aspiration is be |
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known as a market leader. The waves of change will be even greater, the rate of change will be faster, and the turbulence
of transition will continue.
NEL Group’s strength comes from our people's competencies, passion, nimble and dedication to a single mission – “to be a leading
player in technology services, oil and gas.”
NEL Group introduced a new set of "management principles" to be followed by all employees. Among the principles emphasized are
adherence to laws and ethics, respect for customers, shareholder value, results oriented and responsibility to the community.
In order to succeed, NEL Group must differentiate in its people, relationship, efficiency and management principle. These are the basis
of NEL's differentiation that will continue to provide the foundation for our success in the future.
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Moving forward, NEL Group's mission is "to be a leading market maker in technology services, oil and gas... NEL Group strives to delight its
customers and ensuring mutual success for all stakeholders". With our broad regional presence in Singapore, Malaysia, India, Hong Kong,
China, Taiwan, Philippines and Thailand, we will become a stronger, future oriented enterprise exuding vitality, competitiveness and a
spirit that can take on any challenge. As we pursue prosperity, we must also represent hope.
There are four driving factors behind our corporate philosophy, our day-to-day operations, and ultimately our success - "Passionate People,
Result Oriented, Operate with Integrity and Strive for Excellence". These values guide everything we do and shape who we are and how our
customers, partners, employees, and the public perceive us. These values were emphasized at the inception of our New Management initiative
and our commitment to them is just as strong today.
Most important of all are the talented, passionate people of NEL Group who express these core values, demonstrating them every day, in every
part of our organization around the world. Our mindset will be focused on preparing for the coming years on reaching far beyond the next
chapter to even more impressive achievements.
Thank you
Yours sincerely,
Peter Choong
Group CEO
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